Apr expands beauty device and cosmetic operations
The company reported that overseas sales accounted for 80% of its total revenue as of December 31, 2025.
The beauty and home device maker operates a business model centered on cosmetics and home beauty devices. Its cosmetic portfolio includes the Medicube derma cosmetic line, Aprilskin high-function skin solutions, and Forment lifestyle beauty products. The company also manages the Medicube Age-R brand for home beauty devices, with the Booster Pro X2 listed as a primary product.
To strengthen its expertise in the device sector, the company integrated the entire value chain from planning and research to production and after-sales management. This integration involves the APR Device R&D Center for technology development and APR Factory for manufacturing.
Revenue distribution by business segment as of December 31, 2025, consisted of 71% from cosmetics and beauty and 27% from home beauty devices. Geographically, the company reported that overseas markets accounted for 80% of its revenue, while the domestic market represented 20% as of the same date.
The company has expanded its global footprint through various subsidiaries. It acquired APR Global India Pvt Ltd on March 16, 2026. Other operational entities include subsidiaries in Japan, Taiwan, Singapore, China, Hong Kong, the United States, Canada, Malaysia, France, Vietnam, and the United Kingdom.
Regarding its financial history, the company listed on the KOSPI market on February 27, 2024. It used funds raised from its initial public offering for the expansion of production facilities at APR Factory and to strengthen marketing and research for its devices.