Planet Fitness Raises 2026 Same-Club Sales Outlook

The Tip Desk · November 11, 2026 · 4 min read

Third-quarter revenue reached $360.0 million as the franchisor lifted full-year same-club sales guidance to about 1.5% to 2% from about 1%.

Planet Fitness, Inc. (PLNT) raised its 2026 system-wide same-club sales outlook to approximately 1.5% to 2% from about 1%, after third-quarter same-club sales rose 1.5% and total revenue increased 9.0% year over year to $360.0 million.

The fitness franchisor also lifted full-year revenue growth guidance to about 8% from 7% and adjusted EBITDA growth to about 6.5% from 6%. It cut expected new equipment placements in franchisee-owned locations to about 135 to 140 from 150 to 160 and raised system-wide new club openings to about 190 to 195, including the Be-Fit acquisition, from 180 to 190.

Same-club sales growth had been 1.7% in the second quarter and 3.5% in the first quarter. Chief Executive Officer Colleen Keating said the company delivered same-club sales growth ahead of its expectations and adjusted EBITDA margins of approximately 41% in the third quarter.

Adjusted EBITDA increased $5.4 million year over year to $146.2 million. Net income attributable to Planet Fitness was $52.0 million, or $0.70 a share, compared with $58.8 million, or $0.70 a share, a year earlier. Diluted earnings per share were unchanged.

Franchise segment revenue increased 14.0% year over year to $129.6 million. The company said the increase was primarily attributable to a $10.4 million lift in National Advertising Fund revenue from a 1% rate increase in NAF contributions to 3% for 2026 and a $3.9 million increase in royalty revenue, of which $2.4 million related to new clubs opened since July 1, 2025 before entering the same-club base and $1.5 million to a 1.5% franchise same-club sales increase. Franchise segment adjusted EBITDA rose $4.5 million, or 5.4%, to $86.8 million.

Corporate-owned clubs revenue rose 3.5% year over year to $142.7 million. The company attributed the increase primarily to $4.1 million from new clubs opened since July 1, 2025 and $3.4 million from clubs in the same-club base, primarily from a 1.8% same-club sales increase, partially offset by $2.5 million of lower revenue from the August 2025 sale of eight California clubs to a franchisee. Corporate-owned clubs segment adjusted EBITDA decreased $0.2 million, or 0.4%, to $53.5 million.

Equipment segment revenue increased 11.1% year over year to $87.6 million, primarily from $9.6 million of higher sales to existing franchisee-owned clubs, partially offset by $0.8 million of lower sales to new franchisee-owned clubs. Equipment sales went to 21 new franchisee-owned clubs in the three months ended September 30, 2026, compared with 27 in the same period last year. Equipment segment adjusted EBITDA increased $1.8 million, or 7.7%, to $25.5 million.

The company opened 33 new clubs system-wide in the third quarter, including 25 franchisee-owned and 8 corporate-owned, bringing total clubs to 2,962 as of September 30, 2026. It had opened 23 clubs in the second quarter. Planet Fitness said it had approximately 21.5 million members.

Planet Fitness completed the acquisition of Be-Fit, a Portuguese fitness platform with 25 clubs and approximately 80,000 members, for an aggregate purchase price of about €102.5 million, or about $114.8 million, including about €100 million in cash at closing and up to €2.5 million in contingent consideration. The company said the deal marks its entry into a sixth international market and second country in Europe and is expected to be accretive to earnings in 2027. It intends to operate the clubs with existing management and, over time, pursue refranchising.

The company also announced a strategic review of refranchising opportunities for domestic corporate-owned clubs, saying it expects to use any proceeds to further its capital allocation strategies. The board authorized a new $500 million share-repurchase program to replace the 2025 program. In the third quarter, Planet Fitness repurchased and retired about 1.0 million shares of Class A common stock for $50.0 million. Cash and marketable securities were $515.0 million as of September 30, 2026.

For the year ending December 31, 2026, the company is reiterating expectations that adjusted net income per share, diluted, will increase approximately 6% on adjusted diluted weighted-average shares of about 77.0 million, that net interest expense will be about $115.0 million, and that adjusted net income will decrease approximately 3%.